Telecommunication industry,IT industry movements,ipad pictures display.

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E-book is a bright future?
Study: Heart of Rock

26 U.S. Amazon said in a statement on the 25th day of Christmas, Amazon e-book sales for the first time more than paper books, the e-book reader Kindle also become the site the largest gift in history to sell high quality goods . The Bill Gates said the e-book certainly will change the world. Indeed, behind the huge business opportunities eyebrows, according to the Consumer Electronics Association data show that the e-reader market, revenue increased 265% last year, is one of the fastest growing products.

Although the IT industry, e-books were seen as the new hot spot, but there are still many people do not know what e-books, e-books in the future is not clear. Today, I took everyone to study the origin of e-books to explore the future of e-books.
What is eBook?

Domestic academia and the community will initially identified as e-books: "People are reading books on behalf of the digital publications, which is different from the traditional paper publications as the carrier,
E-book is the use of computer technology to a certain text, pictures, sounds, images and other information, recorded in digital form by using light, electricity and magnetism as a medium of equipment,
With a specific device to read, copy, transfer. "
It consists of three elements constitute: (1) E-book content
It is mainly made of a special format, can be wired or wireless network to spread the books, the general organization formed by the dedicated website. (2) e-book reader,
It includes desktop personal computers, personal handheld digital devices (PDA), specialized electronic devices, such as "Hanlin eBook." (3) e-book reading software,
Companies such as ADOBE AcrobatReader, Glassbook's Glassbook,
Microsoft MicrosoftReader, Superstar's S SReader so. Can be seen, both the content of e-books, reading equipment,
Or e-book reading software, and even web publishing e-book titles have been labeled.

The main e-book format PDF, EXE, CHM, UMD, PDG, JAR, PDB, TXT, BRM, etc., are now a lot of popular support for their mobile devices to read format. Mobile terminal common e-book format for the UMD, JAR, TXT three. EBook is a portable handheld electronic devices, designed specifically for reading books, it has a large LCD screen, built-in Internet chip, you can easily buy from the Internet and download digital books, and has large capacity of memory can be store large amounts of digital information, one can store about 30 traditional book information, specially designed liquid crystal display technology can make people comfortable reading long books. EBook portable, easy to use, the characteristics of large capacity is ideal for modern life, digital rights business and Internet technology to enable e-book users can easily lower the price to buy more books for the popular e-book basis.
World-renowned e-book products

Speaking of books, first of all say that Amazon, if Apple really set off the wave of MP3, then Amazon is the popularity of the books made an indelible contribution.

November 2007, Amazon launched the first e-book reader Kindle, only after five and a half hours, he incurs sold out; Christmas Eve 2008, American talk show host Oprah Winfrey in a Amazon's e-book program, took the product, said: "This is what I received the best Christmas present ever." Kindle's popularity is soaring to the data show that in 2008 full year, Amazon sold 50 million Kindle. Subsequently, the Amazon has introduced Kindle2 and the latest generation
Kindle
Dx. Compared to the previous two books, KindleDx extend closer to the screen size of 9-inch book, but weighs only 535 grams, the memory is 3.3GB. It can be said to have been the main business online bookstore Amazon, the launch of Kindle, suddenly find a big leap opportunity.

Then, the largest U.S. bookstore chain Barnes & Noble (Barnes & Noble) has launched the e-book reader Nook, the product known as the most advanced e-book, "Time" magazine's Top Ten Technology Equipment 2009 e-book is the product. Just last week, News Corp., Time, Conde Nast, Hearst and Meredith Group also announced the five media giants to set up a joint venture to develop a variety of devices can be used to support the display of color content of the electronic reading technology to Challenges Amazon Kindle e-reader.

It is interesting that Apple CEO Steve Jobs, or even this year in January, Jobs also said disapprovingly: "People do not study, and 4 percent last year, Americans can not read a book or a book . "However, even before the end of Steve Jobs's approach to a 180 degree turn, announced that it will release first quarter 2010 e-book function with the Apple tablet PC.

In addition to American, French iRex, UK Elonex also have their own e-book products. In Asia, Japanese companies have made in the e-book market power, Sony introduced two cheaper in the Kindle e-book reader, Fujitsu has launched the world's first color e-reader FLEPia. In addition, iriver, Brother and others. Koreans are pitching in, the launch of the Samsung Group SNE-50K e-book reader.

In China, a trend is also brewing books, apart from the first to enter the Hanwang technology "electronic paper books," co-Founder of Aspire Group introduced the "paper room" reader, Tianjin Branch was launched the "Imperial" Reading Founder device, in addition to easy to Dr. Braun, easy to Dio, also launched their own e-book products.

Not only the IT companies, even the main business operations in China for the three communication operators have been or will Sharu books in the field. China Mobile moves faster, not only investment 100 million yuan building a base of Zhejiang Mobile to read, but also in joint Hanwang Technology in May of this year, Huawei and other four domestic manufacturers of electronic readers, launched a G3 eBook reader. In addition, China Taiwan Hon Hai Group to secure e-book for the China Mobile OEM opportunities for its product offerings by number of China Mobile wireless Internet access. "This is the beginning of a revolution." Hanwang Technology, said Chairman Liu Yingjian.

Starting from the Kindle, consumers can directly purchase from the electronic publisher network where e-books, electronic publishers and content and then divided into manufacturers, large electronic stacks behind Amazon's success. It has stacks of guarantee, Amazon stacks now account for 80% of U.S. online e-book market share.
The attitude of the six countries of the e-book
United States - sell 3 million this year, readers

Amazon said its online bookstore, about 390,000 kinds of books available for sale, these books can also Apple iPhone, and iPod and iTouch to read. U.S. Fulisite Research statistics show that in October this year, already accounts for U.S. Kindle sales (by 600,795, stock it) sub-book reader market share of nearly 60%.

Fulisite research firm estimates that in 2009 the United States sold 3 million e-book reader, much higher than previously estimated two million.

The company also forecast 2010 e-book reader sales in the U.S. market will double to 6 million.

Analysts believe that the advantages of Amazon's product is its long-established consumer base and brand loyalty, but other companies are catching up.

According to reports, the U.S. bookstore giant Barnes - Noble's new product Nook e-book reader has sold out a month before Christmas to early January next year have new stock listed. Experts predict that there would be more readers to the market.
Japan - electronic version of the comic hot

Different from the situation with economic weakness, the Japanese e-book market is very hot, with sales last year reached 46.4 billion yen (1 U.S. dollar equals 91.5 yen), up 31%, this year's sales will exceed last year. And the Japanese are closely related to reading habits and interests, the Japanese e-book market share of 70% of comic books, the second largest share of photo sets and 18%.

Market share of electronic text books and comic strips and photographs far from set, mainly due to two aspects: on the one hand, the publisher that the electronic text books and money, more costly, difficult to achieve than income support, if not impossible to guarantee balance, so not enthusiastic published; the other hand, the first e-book readers want the spirit of relaxation, do not want to read in their spare time into tension and fatigue, Guer interest is not high. However, as a price competitive advantage (310 368, the fund it), electronic text books, dictionaries good sales momentum. According to the survey, "Big Words forest" electronic version for just 2500 yen, while the paper version of price up to 8190 yen.
South Korea - middle-aged people's favorite e-book

South Korea's largest chain of bookstores, "Kyobo" recently released "2009 Kyobo sales of electronic books" statistics. According to the data, South Korea e-book sales this year than last year, nearly two times next year's sales expected to exceed 100 billion won.

Statistics show that South Korea e-book readers, 77.3% were male, 22.7% were female. According to age, more than 30 years of age accounted for 44.3% of the readers, more than 40 years of age accounted for 30.4% of the readers, more than 20 years of age accounted for 15.3% of the readers, the readers over the age of 50 accounted for 10%, 20 years of age very few readers. This indicates that the strong purchasing power of young people who love to buy books, breaking the younger people in general that more people are like e-book stereotypes.

In addition, readers have purchased e-book readers, e-books and paper books to buy Liangjun about 2 times the average reader, the monthly average reader buy a paper book 3.9, e 2.4, and have the e-book reading device purchased paper book readers monthly 7.7, e 4.9.
Spain - accounted for half of the country after 5 years

Spanish book publishing industry that Spain and the EU e-book market is taking off, the next few years will show "explosive" growth trend. 2015, Spain e-book sales will account for 50% of the entire book market share.

Spanish Ministry of Culture officials said, in 2008, Spain issued nearly 8500 kinds of e-books, e-books the total book market share of 8%.

Spain is actively promoting the development of e-book market, government and industry organizations, national libraries and publishers are driving the digital library projects to promote e-book market.
Kenya - 10 electronic materials into school

According to Kenya's "Nation" reported that the major textbook publishers in the country of Kenya library bureau recently started to issue electronic teaching materials, primary and secondary school principals by the unanimous praise. Under the scheme, Kenya books will release in electronic format in English, Swahili, science and social science, public 10 categories of teaching materials, teaching materials on CD-ROM and printed materials will be sold together. In a ceremony on electronic materials, is willing to appeal to the Minister of Education Ongeri other publishers have also noted this "signal" to the development of business and e-learning link.

At the same time, the Government of Kenya is the primary and secondary schools e-learning e-reading and preparation. Government has allocated some 200 secondary schools for the purchase of computers for teachers loan to buy a laptop program will also start in January next year.

Ongeri said that the Kenyan government is developing a five-year plan to ensure that more than 20,000 primary schools nationwide and about 6,000 secondary school students can use computers at school.
Three major problems hinder the popularity of e-books

NextGen has released the latest report shows that from 2008 to 2013, global e-reader market will maintain an annual compound growth rate of 124% and will break through 2.5 billion U.S. dollars by the end of 2013 size. In fact, 2.5 billion still hidden below a larger market space, because it is only e-reader market, the industry chain is not only e-book reader, the content market, including e-books, e-books software market, So 2.5 billion is only the tip of the iceberg e-book market.

So e-book is a bright future then? Bill Gates predicted e-book will change the world, the world's countries have also predicted a bright future for e-books. But we can not ignore the cross in front of the three major problems in the e-book.

First, the e-book access to consumer awareness takes time. E-book as a new product, suggests a new reading mode. Old paper book reading mode To be replaced which requires a long time. Second, the price of the current e-book reader is more expensive, about several hundred dollars, which no doubt greatly hindered the popularity of e-books. As an e-book reader price is equivalent to a good configuration PC, this is undoubtedly a lot of people discouraged. At the same time, e content of the price a lot of people can not accept, for example, Amazon 9.9 U.S. dollars an e-book, though lower than the price of paper books, but many people do not want to pay for content.

In fact, the biggest problem should be, or e-book content, as content related to copyright, the author proceeds from the interests of all parties, it is the most difficult problem. We see e-book reader currently in production enterprises, in addition to Sony, Samsung and other IT companies, there are e-books site, such as Amazon, Barnes & Noble (Barnes & Noble), etc., these enterprises do not have the book rights, The publishers are unwilling to give up paper books easily profit, so we created the content of electronic books and electronic books lack the sale price of the issue, while very possible copyright lawsuits.

Electronic Library to Google, for example, on the face of the authors and publishers around the world against, and suffered a number of prosecutions control. A court in Paris, France, Google Book Scan figures move in violation of the French copyright law, Google was fined 10,000 euros per day, up until the cessation of violations.
Recently, the Society of Chinese Literature book e-books on Google and Google scan for infringement of the third secret talks, but as expected that any agreement was reached, the negotiations ultimately fruitless.

Therefore, if e-books without authors, publishers, copyright support, will be difficult to obtain enough e-book content, e-book industry will suffer because of the content of abortion, like e-book reader has no fuel in the aircraft, hard takeoff. In addition, in the end e-book content to toll is an urgent need to improve, and now Google scans a book catalog as part of the cost to the author, and then every downloaded once again of sharing, but this would mean publishing the book sales are down, therefore were opposed to the publishing house. So far there is no perfect e-book content payment and charging, and therefore greatly hamper popular e-book.

Finally, for e-books in this new thing, we need calm face. The popularity of e-books should be mature industry chain is the prerequisite for, or are a piece of paper talk!